The attendees choose a cover identity with the initials 'JB' (for example, 'Jasper Benedict') and are encouraged to formally dress and act in character. Each role represented a separate story-line for audience members to participate in dividing up and channeling the hundreds of participants into specific locations and activities.

Falling under ' Q Branch' are cyber (purple) and surveillance (red), with the remainder - field comms (green), intelligence analytics (turquoise), diplomatic relations (blue) and control (gold) - 'M Branch'. As part of the experience, audience members are recruited by the Secret Intelligence Service (SIS/MI6) to participate in the fictional 'Operation Wild Card', and are assigned a department within SIS with a unique role and color. In the lead-up to the event, audience members are sent teaser emails and are granted access to a website database themed around SIS's cover organization, Universal Exports.

Spoiler warning: This article contains spoilers! Plot and/or ending details follow.

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